![]() Pre-order incentive, also known as pre-order bonus, is a marketing tactic in which a retailer or manufacturer/ publisher of a product (usually a book or video game) encourages buyers to reserve a copy of the product at the store prior to its release. Additionally, high pre-order rates can be used to increase sales further. Pre-orders allow consumers to guarantee immediate shipment on release, manufacturers can gauge how much demand there will be and thus the size of initial production runs, and sellers can be assured of minimum sales. Companies then had the idea to allow customers to reserve their own personal copy before its release, which has been a huge success. The idea for pre-orders came because people found it hard to get popular items in stores because of their popularity. JSTOR ( February 2015) ( Learn how and when to remove this template message)Ī pre-order is an order placed for an item that has not yet been released.Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. ![]() This article needs additional citations for verification.
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